Shirinoku

Kickstarter

One of my hobbies is inspiring and mentoring a new generation into the world of business and entrepreneurship. As I am quite a practical person I find one of the best ways…

PR is the Best Form of Marketing

Marketing your business early on can be a headache. Frustratingly, it can seem like there are too many ways to do this, especially with the advent of social media. Whilst there certainly…

Get a Business Partner

As with most things in life, two heads are better than one. I’ve always found that great business success stories tend to stem from an initial partnership. Steve Jobs and Steve Wozniak.…

Make Yourself Redundant

It sounds like a strange philosophy to promote: make yourself redundant – especially when you first set out on your entrepreneurial journey. It is in fact one of the most useful mindsets…

Ideas Make Money

It is easy to over-compensate any offer of help when you first start your business. And by that, I mean giving away equity in your company to people that are keen to…